Bespoke, made-to-measure, one size fits all. Marketing copywriters love a tailoring cliché. Often, they’ll use them interchangeably, without much thought. Indeed, as a substitute for thought. That’s what clichés are for. But words have meanings. Visit a showroom on Savile Row or a Neapolitan tailor’s workshop and ask for made to measure when you mean bespoke, or vice versa, and you risk leaving disappointed or with a hole in your wallet.
What if we take the metaphor seriously? If you’ve browsed the Finalto website, you may have noticed that we are proud to be a bespoke liquidity provider. Finalto offers bespoke pricing. We work hard to offer our clients a bespoke and powerful fintech and liquidity solution. But what do we mean by bespoke? After all, we’re an award-winning liquidity and fintech company, not suitmakers.
A cut above
First, a quick primer on tailoring terminology.
A made-to-measure suit adapts an existing pattern to the dimensions provided by the customer provides. If all goes well, it offers a more precise fit than an off the rack item (i.e. clothing made at scale according to standard sizes).
Bespoke is a whole other level of customisation. A bespoke suit is made from scratch, not from an existing pattern, and according to the specifications of the clients in every element, from fabric to cut to buttons to vents and so on.
So a neat hierarchy of tailoring, then, with off the rack at the bottom and bespoke the best outfitting money can buy? It’s not that simple.
Bespoke is the pinnacle of tailoring – but only if your tailor is a real master. If not, you’re much better off buying a quality suit from a reputable store. Plus, customisation isn’t always a good thing. Unless you have an aficionado’s eye, you may be better off leaving the details to the experts. And what if you want to always be seen in the latest fashions, not invest in a suit that will last a lifetime?
Before we lose our thread entirely, let’s connect these tailoring terms of art with the business of providing liquidity.
Tailor made liquidity
When we say we offer bespoke liquidity, we mean it. We have developed impeccable relationships that enable us to access the deepest liquidity pools and match clients’ demand to supply. Our technology, experience and relationships mean we can offer a truly multi-asset trading experience, with the tightest spreads. When we onboard a client, we carefully consider their business needs and compose the ideal mix of products, technology and service they need to meet their objective.
However, there’s one key area where the tailoring metaphor breaks down. A bespoke suit is built to last a lifetime. You buy it once from a master tailor and wear it for decades, regardless of ephemeral fashion trends.
However, your liquidity solution needs to be highly adaptable and innovative. As your needs evolve, you may need access to different services to enable you to scale your business, expand your product range or access new target markets.
At Finalto, we’re especially proud of the proactive approach our multi-disciplinary teams take to considering clients current needs, and anticipating how these needs are likely to evolve, helping clients navigate volatility and take advantage of all the opportunities that come their way.
Want to learn more about Finalto’s award-winning liquidity solution? Get in touch to discuss how Finalto can help your business – now and in the future.
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