Finalto Group takes immense pride in its award-winning, white-labelled brokerage solutions, which continue to set industry standards in innovation and service quality. In an exclusive conversation with Stanislav Bunimovich, Finalto’s Chief Operating Officer, we explore what makes Finalto SA’s white label solutions stand out in such an incredibly competitive market.  

This interview with Bunimovich is a unique opportunity to gain insights into the distinct advantages of partnering with Finalto. 

1. How do Finalto SA’s current white-label solutions stand out in the competitive market? What makes using white-labelled products with Finalto SA a unique experience?

Foundationally, our liquidity and market-making capabilities are very strong. With access to our liquidity systems and connections, brokers are competitively equipped even as the industry propels itself forward. Our technology infrastructure is engineered to create seamless scalability on the front end without incurring exorbitant costs of in-house development. Additionally, the exceptionally high quality of our customer flow analytics are the result of collaborative and mutually beneficial partnerships within the banking sector. Coupled with our data analytics facilities we can provide valuable and dynamic insights with our clients; on a par with leading investment banks. 

All of this works together to truly distinguish the white-label offering we provide. Our clients inherit the years of experience and effort we have invested in technology, liquidity, and infrastructure. This allows them to focus on their core business, whilst being secure in the knowledge that critical aspects such as platforms, technology, and liquidity are expertly managed by Finalto SA in the background. Over the years, our South African team has adapted and tailored our global offering specifically for the African market, with a key focus on South Africa. working with key South African banking partners such as Standard Bank, FNB, and Nedbank, we strive to ensure the safety of our client funds, integrated directly with local banking for efficiency and convenience.  

2. How does Finalto SA ensure the security and regulatory compliance of its white-label solutions, especially in different geographical markets?

Finalto is a multinational financial services and technology provider with a global presence as well as decades of experience and expertise. We provide services in established jurisdictions such as the UK, Europe, Australia, and South Africa, and adhere to stringent regulatory and security standards. We take immense pride in our proactive approach to regulatory compliance, spanning reporting, uptime, maintenance, and market abuse detection.  

Finalto was pleased to announce the introduction of its ODP Liquidity Solution in South Africa at the beginning of 2023. Finalto SA is among a select few financial institutions in South Africa to hold an Over-the-counter Derivative Product (ODP) license, ensuring that any OTC transactions carried out using Finalto’s trading systems are fully regulated and compliant. On March 28th, 2024, the Financial Sector Conduct Authority (FSCA) issued a warning urging traders to be cautious when dealing with 14 specific Financial Service Providers (FSPs) that are unlicensed to offer a range of derivative trading options. In a recent interview available HERE, Finalto SA CEO Dany Mawas reemphasised the unparalleled importance that must be placed on compliance for brokers, exploring how serious the consequences can be and how Finalto solutions help avoid them. As the FSCA intensifies its efforts to penalize FSPs for violating Financial Markets Act (FMA) regulations, Finalto reiterates its leadership in the market-making sector in South Africa while providing liquidity solutions to any local FSPs looking for a FSCA-approved ODP regulatory umbrella.  

Recently we have seen some local FSPs trying to circumvent ODP regulations by stating in their Terms and Conditions that their South African clients are trading derivatives products with offshore brokerages based in the likes of Namibia or SVG. However, this kind of ‘Principal/Agent’ loophole between the local FSP and offshore providers is something the FSCA is becoming aware of. FSPs using these tactics may face similar repercussions to what is already being implemented in this area. Alternatively, Finalto SA clients can rest easy knowing that their trading systems have the appropriate licencing and an expert team keeping things fully compliant behind the scenes without exploiting legal loopholes. Inquire today for a smooth and swift compliant ODP solution with Finalto SA. 

3. How customizable are Finalto SA’s white-label solutions for different client needs, and what are the key flexible features that you offer?

Our white-label solutions are API based, ensuring seamless integration with clients’ existing systems. Designed to be platform-agnostic, our system can accommodate various trading platforms, offering flexibility at its core. Its foundational components—trading systems, FIX API connectivity, back-office functionalities, and reporting—are all accessible via API, facilitating smooth interactions. 

Moreover, our white-labelled platform is highly adaptable to clients’ branding requirements. With swift and easy skinning capabilities, clients can align the platform’s appearance precisely with their brand aesthetics, including colour schemes and branding elements. Integration with clients’ systems is seamless, allowing for effortless account creation through simple API calls. 

Clients requiring particular pricing configuration options have access to the creation of multiple pricing, commission, and markup profiles tailored to their specific business needs. This flexibility ensures that our solution caters to a diverse range of client requirements.