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THE FINALTO BROKER SERIES

Marketing to a New Kind of Trader:

(Without Alienating Your Main Audience)

This entry in the Finalto broker series outlines strategies for brokerage businesses to adapt their marketing efforts to a diverse trading audience; emphasizing the balance between attracting new, digitally savvy retail traders and retaining traditional, institutional clients.

We explore how to effectively communicate with different demographics, considering their unique preferences and regulatory requirements. Are you using the right tone of voice and leveraging the right digital channels for your audience? Read more to find out.

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