Finalto will be attending Forex Expo Dubai 2025 as Platinum Sponsors. Forex Expo Dubai, which will take place on 6-7 October at Dubai World Trade Centre, is the premier event in the region for forex, fintech, and online trading.  

Joining the Finalto delegation is Stacey Van Niekerk, Business Development Manager at Finalto’s London office. Ahead of the event, we sat down with Stacey to explore market trends in the region, her expectations for this year’s expo, and how Finalto’s award-winning solutions can support businesses globally. 

What are you hoping to achieve at this year’s Forex Expo Dubai? 

We’re really pleased to showcase Finalto’s deep, institutional-grade liquidity solutions and demonstrate how our advanced risk management capabilities can help businesses in the MENA region optimise their trading operations.  

Our key objectives are to connect with potential new clients as well as strengthen relationships with our existing partners in the region. We’re looking forward to some great discussions and showing how we can be a true partner to support their growth. 

What demand are you currently seeing from clients and partners in the MENA region? 

Businesses in the MENA region are increasingly seeking reliable access to diverse, multi-asset liquidity pools to support their trading activities. There’s also a growing demand for sophisticated risk management tools that can help them navigate the complexities of the evolving FX market.  

As a leading Prime of Prime provider, Finalto is well-positioned to meet these needs with our comprehensive suite of prime brokerage services. 

What does Finalto offer businesses in the region in terms of liquidity and risk management? 

At the heart of Finalto’s offering is our ability to provide clients with access to a deep, aggregated pool of liquidity sourced from top-tier global banks and ECNs. This ensures our clients can execute trades efficiently and at highly competitive prices. But what really sets us apart is our advanced risk management capabilities. Our real-time market monitoring, customisable risk limits, and robust reporting tools empower our clients to make more informed trading decisions and maintain a strong risk profile. 

 It’s all about giving our clients the tools and support they need to succeed. 

Any tips for attendees of this year’s Forex Expo Dubai? 

For attendees, my advice would be to really prioritise discussions with providers that can demonstrate a proven track record of delivering reliable liquidity and effective risk management solutions. It’s also important to assess the breadth and depth of a provider’s product suite to ensure it aligns with your specific trading needs. And of course, I’d encourage everyone to stop by the Finalto booth to learn more about how our end-to-end prime brokerage services can help optimise their trading operations. We’d love to chat and see how we can be a valuable partner. 

What services or products does Finalto offer that set it apart from other Prime of Prime providers in the region? 

At Finalto, we take a really tailored approach, delivering highly customised solutions that cater to the unique needs of each client. In addition to our deep pool of institutional-grade liquidity, we offer advanced risk management tools and cutting-edge technology to support our clients’ trading operations.  

I think what really distinguishes us is our commitment to building long-term partnerships with our clients. We see ourselves as a true extension of their business, working hand-in-hand to help them achieve their goals. 

What key trends or developments is Finalto monitoring in the MENA FX market, and how is the company positioning itself to capitalise on these opportunities? 

Some of the key trends we’ve got our eye on include the increasing demand for automated trading solutions, the growing appetite for diversified multi-asset exposure, and the rising importance of regulatory compliance.  

To stay ahead of the curve, we’ve invested in innovative technologies and forging strategic partnerships that allow us to deliver cutting-edge solutions tailored to the evolving needs of the MENA market. Our presence at the Forex Expo is a real testament to our commitment to this dynamic region. 

How can people get in touch with you? 

Visitors to the Forex Expo Dubai can reach out to me directly at stacey.vanniekerk@finalto.com  to schedule a meeting.  

And of course, I’d encourage everyone to come by the Finalto booth, 102, to chat with us. We’d love the opportunity to discuss how our liquidity and risk management solutions can benefit your business. Looking forward to seeing you there 😊 

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