Finalto Head of Sales Paul Jackson recently visited Cyprus to attend iFX EXPO International 2025. The Finalto team also hosted clients, partners, and peers at Finalto’s Cyprus Golf Day at Aphrodite Hills Resort. We caught up with Paul to learn more about the buzz in Cyprus this year, and why risk management matters more than ever.

You were part of the Finalto team at iFX EXPO International 2025. What were you hoping to get out of the trip?

We already have a well-established presence in Cyprus, so our main goal was to reconnect with clients and partners, exchange ideas, and take the pulse of the industry. The Finalto Golf Day has become an annual tradition, and is a great way to achieve this.

As usual, we invited a mix of clients, partners, and peers. It provided a wonderful opportunity to catch up in a relaxed environment. While our industry revolves around cutting-edge technology and complex financial products, it’s also about the networks you build.

What were the big trends and talking points this year?

As a seasoned expo delegate, you usually recognise many of the faces at these events. This year was notable for the number of new and younger attendees, reflecting the dynamism of the industry with new players entering the space, including crypto brokers and PSPs.

If I had to pinpoint one tech trend dominating the conversation, it would be the growing role of AI in risk management, process automation, and other functions.

Were there any pain points that came up repeatedly in conversations?

One consequence of a dynamic startup culture is intense competition. New entrants need to manage costs carefully and differentiate themselves.

Finalto is well positioned to help here. As a one-stop multi-asset provider, we enable brokers to offer a more attractive suite of products to their customers.

Additionally, many businesses need solutions to manage compliance. Local firms are increasingly looking for reliable offshore entities so they can continue offering their customers the leverage and execution terms they expect without contravening local regulations.

This year’s expo took place during a tense period in world politics. How are businesses responding to uncertainty? What more can they do to manage risk and seize opportunities?

Volatility traditionally presents opportunities for FX brokers to make substantial profits, but it also exposes them to potential losses. There’s only so much risk brokers can absorb before their model becomes unsustainable. At a certain point, it becomes essential to rethink the strategy and offload some of that risk. In these cases, brokers need access to reliable and cost-effective liquidity that enables them to effectively hedge their exposure.

For those who want to connect before the next event, how can they reach you?

My sales colleagues and I can be reached at sales@finalto.com.

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