Finalto might be gaining a great reputation for its award-winning liquidity
and outstanding service, but have you heard of our Brokerage in a Box – Finalto 360? Stacey
Van Niekerk, B2B Business Development Manager at Finalto, is highly involved in the Finalto
360 solution. She discusses with us how excited she is about the updates and developments to
the solution, and how brokers can benefit from cherry-picking some key technology, or
adopting the whole 360 suite.
Can you tell us a little about what Finalto 360 is, and what it can do for
brokers?
Finalto360 is our full turnkey brokerage solution which
includes 5 essential modules for running a successful brokerage. The 360 suite offers our
clients both a convenient and cost-effective option to both start and scale a brokerage, all
from a single point of contact.
Which element of Finalto 360 do you think provides brokers with something they
won’t find elsewhere?
The 360 suite provides brokers with
one-point-of contact which will allow clients access to everything they need to successfully
operate and support their brokerage, effectively and efficiently. Our multi-brand; multi
jurisdiction; multi–Sub WL and fully-serviced offering sets us apart from the rest. As well
as our Platform client area, which allows traders seamless access through ONE single login
to the brokerage multiple platforms offering. The trader can switch platforms with ease and
conveniently transfer funds seamlessly between the platforms.
In your opinion, what is the most exciting element of Finalto 360?
Our award-winning Finalto Control CRM/Backoffice management system. It is the brain of our
360 solution that supports and facilitates all operational needs of a broker. Offers a
multitude of features to help streamline the onboarding process so traders can register and
start trading with ease. We also offer multi-channel communications for our partners to
optimise performance and engagement which in turn can increase revenues for our clients.
From a dealing and risk perspective we have all aspects covered for our partners through our
Finalto Dealer Module which means clients can save money on costly Bridge technology, since
Finalto Dealer module offers comprehensive monitoring; more control for our partners; and
limited latency. It includes Multiple hedging modes (A-Book/B-book/ A-book stp) all
fully-supported by our multi-asset class prime of prime liquidity. Not only will we shortly
provide an OTC environment for our traders, but we are also set to be launching DMA equities
and futures trading in the coming months.
How has the interface been designed to be user-friendly?
We’re continuously adding new features and tools to our 360 suite, we are committed to
enhance the performance for every trader and to optimize the Brokerage work flows internally
for every department. Our Front end which supports a wide variety of multi-asset classes and
advanced charting capabilities also now have a new user friendly; customisable and modular
interface on our web version to cater for every trader’s needs. As well as an easy account
registration for our mobile application that features informative news and content; easy
access to asset statistics and much more.
How can brokers make it work with their existing processes?
The 360 suite is a fully agnostic and flexible ecosystem that allows our partners to enhance
their performance by integrating with any third-party provider of their choice; using the
multiple APIs we have developed for our partners.
Why should brokers try Finalto 360?
Our award-winning
technology has been tried and tested over the years by now global leading enterprises and
multiple start-ups worldwide who have successfully taken their businesses to new heights
supported by our unique technology, service, and liquidity offering. Service available only to Professional clients
and varies per jurisdiction
– Trading involves significant risk of
loss