FX trading is a complex and challenging sector. How can forex brokers earn the trust of new customers, while providing excellent ongoing service to existing clients? The right white label technology partner is key. FX brokers will benefit from a white label provider that offers a powerful suite of purpose-built digital tools, backed by a high level of service and expertise to help brokers overcome business challenges and grow their FX brokerage. 

How white labelling can make you more competitive 

Forex brokers need to stand out in a competitive market. Here’s where your choice of technology makes all the difference. The best white label trading platform enables FX brokers to offer clients a world-class trading experience. But not all platforms are created equal. Here’s what to look out for: 

• Customisable: For FX brokers, your trading platform is the digital face of your business. A good white label offering will enable you to fully customise the platform, using your own logo, colour scheme and branding for maximum impact. 

• Cost effective: Your technology partner should make running your brokerage simpler, not add to the complexity. A plug-and-play solution means you don’t need to hire an expensive technical team to support your FX platform. 

• Comprehensive: A good white label FX platform will enable you to offer clients a wider range of currency pairs and other assets. 
• Secure & Compliant: Your FX white label partner should provide technology and support that ensures you stay compliant in the jurisdictions in which you operate. No less importantly, the tech stack need to be fully secure and protect sensitive client data.   

Scalable FX broker solutions   

World class white label broker technology boasts another powerful benefit: flexibility.  

Flexible white label technology enables startups and mid-sized brokerages to operate and gain market share more cost-effectively and quickly. It should also meet your needs as the business expands. In other words, when considering your technology provider, it is important not just to consider where your brokerage currently is on its business journey, but where you hope to end up. And bear in mind, that journey is not always predictable. As you scale up, you may wish to expand your offering.  

Look for a white label provider that offers a range of technologies and solutions designed to help you effectively meet business challenges on your path to growth. 

Brokers services and support 

Is your white label provider simply a technology company or do they offer brokerage services to help you compete?  

FX brokers need to navigate a complex world of liquidity providers, market data services and the dizzyingly complex world of multi-jurisdiction compliance. 

FX brokers can benefit from a partner that offers integrated technology and brokerage services, enabling brokers to offer clients a seamless, world class FX trading experience.  

Accelerate your FX brokerage 

Finalto’s white label offering is designed to be flexible and cost-effective. It’s the easier way to get to market and grow your brokerage. It’s a much simpler way to offer your clients a powerful and comprehensive trading suite.  

Finalto is also an award-winning liquidity provider and prime broker, delivering best-in-class liquidity, execution and prime broker solutions across multiple asset classes. 

Read more about Finalto white label services here. Or get in touch to find out what Finalto can do for your business. 

All opinions, news, research, analysis, prices or other information is provided as general market commentary and not as investment advice and all potential results discussed are not guaranteed to be achieved. The information may have been derived from publicly available sources, company reports, personal research, or surveys. Past performance is not indicative of future performance. Trading carries risk of capital loss. Service available to professional clients only.