22/02/2023 We are excited to announce a huge milestone in innovating
our client liquidity services. This year we will be expanding our offering into New
York-based liquidity pool and datacentre, NY4. This is a strategic move that has been in the
works for more than two years and is a big step towards a larger commitment to offer
efficient, low-latency and reliable liquidity services across the globe. We asked our Head
of Sales at Finalto Europe and in-house expert Paul Groves to give comments on the
transition and how it benefits our customers. Groves explains: 
“Our core business is – and always has been – liquidity
distribution and technology innovation. We have maintained a commitment to providing
reliable and efficient pricing to a broad range of clients and regions.” This includes
retail brokers, small funds, prop houses, high-net-worth individuals, institutional brokers
and more. As a well-known and respected company in the industry, we have spent the last 13
years pricing a broad range of securities from FX, bullion, indices, equities, and more, out
of London-based datacentre LD4. In the past, international clients may have experienced some
latency in execution when operating at large distances from London, such as New York. “Our
expansion strategy with NY4, and also ultimately SG3 in Singapore” explains Groves, “is
facilitating a significantly lower latency and robust service for worldwide clients”. By
pricing out of multiple data centres concurrently, this allows us to compete with speed and
reliability regardless of client location. Groves went on to clarify that, “On the current
system, if you’re based in the States, but you’re using our London liquidity provider,
you’ve got a roughly 30 millisecond hop to get a price from London to New York; which can
obviously create friction in a fast-moving market.” With localised liquidity providers in
New York, for most products, that latency has been reduced. With the addition of the
Singapore datacentre SG3, that is expected by midway through 2023, we will be able to offer
close to zero latency regardless of client location – making us a competitive liquidity
provider globally. “Plans to globalise services in this way have been in the works for us at
Finalto for close to two years now and tireless work has been undertaken by the team to
bring liquidity closer to our clients both geographically and in terms of price.” Groves
explains. New datacentres allow us to continue to compete to provide the stellar service we
are known for, to new regions and clients everywhere. “We’re offering a better service, more
fluid pricing mechanisms and significantly less latency” says Groves. “We’re faster and more
reliable than ever and with SG3 coming in later this year, that will give us a truly global
coverage coming from London, New York and Singapore.” This is a huge step forward for us at
Finalto and with the lessons learned in the New York expansion, we expect to offer full
worldwide coverage by the second quarter of this year. Groves states, “We’ll be looking to
go into the second half of 2023 with three fully functional engines in three different
geographical centres.” With innovations continuing, you can also expect us to introduce a
concurrent disaster recovery mechanism; meaning that if one liquidity pool were to go down,
clients will automatically have their executions referred to the next lowest latency option.
We look forward to delivering another year of exceptional coverage and service to our
customers and we can only expect more exciting and innovative updates from us at Finalto
moving forward.
Group